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Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social …
Sprinklr MarketingFormerly Sprinklr Modern Marketing & Advertising
Overview
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on…
Recent Reviews
Popular Features
- Content performance analytics (7)9.696%
- Closed-loop tracking and reporting (6)8.585%
- Audience profiling and targeting (7)8.181%
- Content distribution (6)7.373%
Pricing
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What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
- FAQs
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.
Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.
Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.
Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI
Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS
Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.
Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.
Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.
Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.
Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .
Sprinklr Marketing Features
- Supported: Smart Alerts
- Supported: Smart Content Intelligence
- Supported: Suggestion Queues
- Supported: AI Asset Filters
- Supported: User Generated Content
- Supported: Production Dashboards
- Supported: Digital Asset Management
- Supported: Global Editorial Calendar
- Supported: Campaign Overview
- Supported: Sub-Campaigns
- Supported: Brief Templates
- Supported: Content Templates
- Supported: Smart Compliance
- Supported: Asset / Campaign Expiry
- Supported: Confidential Content
- Supported: Intake Forms
- Supported: Marketing Automation
- Supported: Ads Manager
- Supported: Ads Composer
- Supported: Cross Channel Reporting
- Supported: Smart Bidding
- Supported: Smart Budget Allocation
- Supported: Crisis Switch
Sprinklr Marketing Videos
This video takes a deep dive into Sprinklr Marketing to look at pricing, top features, use case, and user review sentiments.
Sprinklr Marketing Competitors
Sprinklr Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Frequently Asked Questions
Percolate, now part of Seismic, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Marketing.
Reviewers rate Content calendar and Content performance analytics highest, with a score of 9.6.
The most common users of Sprinklr Marketing are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.
One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.
Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.
Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.
Users have made several recommendations for using Sprinklr as a social media management tool. Firstly, they suggest carefully considering other options in the market for Social Listening/Content Marketing. Secondly, users recommend utilizing Sprinklr for community management, as they find it to be an amazing tool. Lastly, users advise understanding the fundamentals of paid social before using Sprinklr, emphasizing the importance of this knowledge. Overall, these recommendations highlight the value and capabilities of Sprinklr for various aspects of social media management.
Attribute Ratings
Reviews
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Sprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.
- Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
- It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
- The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
- The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
- We love how robust Sprinklr is but that has been overwhelming at times
- There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
- It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
- During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
- Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
- Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
- In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
- The price of the tool is very high so I'm not sure that the ROI is 1 to 1
- Sprinklr Modern Care, Sprinklr Modern Research and Sprinklr Modern Engagement (formerly Social + Messaging Suite)
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.